Charlotte Simon
Charlotte Simon
I am a digital marketing specialist, brand strategist and campaign developer with expertise in copywriting, content creation, graphic design, newsletters and paid media campaigns. I create and execute strategies that drive growth and engagement across lifestyle, nonprofit and media organizations.
State Farm
Marketing Associate
January 2026 - April 2026
At State Farm, I developed and managed digital content focused on community engagement, brand storytelling and audience connection. My experience included creating content calendars, producing short-form video content, writing social copy and managing organic strategy across Instagram, Facebook, LinkedIn and Google Business. By balancing trend-driven content with a professional brand voice, I created engaging, localized campaigns designed to strengthen visibility and connect with the surrounding community.
The Phoenix Symphony Chorus
Social Media Assistant
September 2025 - May 2026
At The Phoenix Symphony Chorus, I create digital content and storytelling designed to connect audiences with the arts in meaningful, modern ways. Through social media strategy, short-form video and creative communication, I help bring performances, community and culture to life online.
Chicanos por la Causa,
Cronkite Agency
Digital Marketing Specialist
August 2025 - January 2026
At Chicanos Por La Causa, I supported the development of bilingual digital campaigns focused on increasing community engagement and awareness of health and family resources across Arizona. My work included managing paid advertising campaigns across Google Search and Meta, writing ad copy, designing creative assets and analyzing campaign performance. Through audience-focused strategy and digital storytelling, the campaigns generated over 150,000 impressions, 1,700+ Google ad clicks and strong engagement across both English and Spanish audiences.
Times of San Diego
Marketing Intern
August 2025 - January 2026
At Times of San Diego, I support audience engagement and digital marketing initiatives through multi-channel campaigns. I contributed to the Best of La Jolla campaign, encouraging community participation by driving votes for local establishments. My work includes crafting and optimizing newsletters in Mailchimp, publishing articles in WordPress and developing Instagram content that highlights local events and businesses. I also assist with copywriting and content creation, ensuring messaging is clear, engaging and aligned with the publication’s voice.
Sleepyhead
Marketing Associate
June 2025 - August 2025
At Sleepyhead, I managed the company’s email marketing program, creating branded campaigns that reached an audience of over 90,000 subscribers. I strategized and executed promotional content to support major product launches, seasonal sales and brand storytelling, ensuring campaigns aligned with revenue goals. Using Canva, I designed on-brand graphics and collaborated on filming social media content to extend campaign reach. I also reported weekly email performance metrics to executives and maintained marketing workflows and deadlines to guarantee timely campaign delivery.
El Autobus
Marketing Assistant
October 2024 - January 2025
During my time at El Autobus, a creative agency that helps Hispanic brands integrate and grow in U.S. markets, I supported content development and digital strategy for clients including Saba and Natu Chips. I created copy aligned with each brand’s voice and tone, researched and wrote engaging blog content to strengthen SEO performance and developed detailed reports on marketing metrics to guide client strategy. I also assisted in managing the content calendar, contributed trend-driven campaign ideas and built strategic hashtag campaigns across multiple platforms to increase engagement and brand visibility.
Marriott
Human Resources Assistant
August 2023 - December 2023
As a Human Resources Assistant at Marriott, I supported the full recruitment cycle by posting jobs, screening over 150 resumes, and coordinating interviews to streamline the hiring process. I maintained accurate and confidential records for more than 200 employees and drafted internal communications, including policy updates and company announcements. Additionally, I helped organize HR events and employee engagement activities, contributing to a more connected and motivated workplace culture.