For a class project with The RealReal, I conducted a comprehensive digital media audit to assess the brand’s online presence, audience engagement and content performance. Building on those insights, I produced a series of editorial pieces, including a blog spotlighting Bella Hadid’s favorite RealReal fashion finds and a feature story profiling a designer who sources vintage pieces through the platform. I also wrote a media release announcing The RealReal’s collaboration with Bella Hadid to amplify its sustainable luxury message. The project culminated in a final presentation and marketing strategy centered on the Sex and the City iconic outfits, reimagined through storytelling and immersive web experiences designed to strengthen the brand’s cultural influence
The RealReal: Sustainability and Luxury in the Circular Economy
An overview of The RealReal’s values, innovative authentication practices and sustainable fashion campaigns designed to drive awareness and engagement.
Bella Hadid x The RealReal
The RealReal announced a new partnership with model and activist Bella Hadid, who will serve as spokesperson and the face of the brand’s Spring 2025 campaign.
Dorsey Ducharme Keeps It Real
This feature highlights stylist Dorsey Ducharme and his use of The RealReal as a creative resource, from sourcing rare runway pieces to building timeless capsule wardrobes for clients.
The RealReal Media Release
The RealReal’s collaboration with Bella Hadid highlights the brand’s commitment to integrating luxury fashion with sustainable practices in its upcoming Spring 2025 campaign.
Analyzing The RealReal’s Digital, Social and Media Presence
This audit examines how The RealReal conveys its commitment to sustainability and luxury through its website, social media and earned media, while identifying key areas for improvement in storytelling and customer engagement.
Luxury with Purpose: The RealReal Fact Sheet
A fact sheet highlighting The RealReal’s mission, sustainability impact and brand expertise in authenticated luxury consignment.