About Me
I’m Charlotte Simon, a graduate student at Arizona State University pursuing a Master’s in Strategic Communication with a concentration in digital marketing. My career experience spans creating and executing marketing campaigns across lifestyle, nonprofit and media organizations. I’m passionate about building expertise in digital strategy, market strategy and campaign strategy. Through campaign development, content creation and copywriting, I thrive on blending creativity and strategy to drive engagement, strengthen brand visibility and deliver measurable results.
Times of San Diego
Marketing Assistant
August 2025 - Current
At Times of San Diego, I support audience engagement and digital marketing initiatives through multi-channel campaigns. I contributed to the Best of La Jolla campaign, encouraging community participation by driving votes for local establishments. My work includes crafting and optimizing newsletters in Mailchimp, publishing articles in WordPress and developing Instagram content that highlights local events and businesses. I also assist with copywriting and content creation, ensuring messaging is clear, engaging and aligned with the publication’s voice.
Sleepyhead
Marketing Associate
June 2025 - August 2025
At Sleepyhead, I managed the company’s email marketing program, creating branded campaigns that reached an audience of over 90,000 subscribers. I strategized and executed promotional content to support major product launches, seasonal sales and brand storytelling, ensuring campaigns aligned with revenue goals. Using Canva, I designed on-brand graphics and collaborated on filming social media content to extend campaign reach. I also reported weekly email performance metrics to executives and maintained marketing workflows and deadlines to guarantee timely campaign delivery.
El Autobus
Marketing Assistant
October 2024 - January 2025
During my time at El Autobus, a creative agency that helps Hispanic brands integrate and grow in U.S. markets, I supported content development and digital strategy for clients including Saba and Natu Chips. I created copy aligned with each brand’s voice and tone, researched and wrote engaging blog content to strengthen SEO performance and developed detailed reports on marketing metrics to guide client strategy. I also assisted in managing the content calendar, contributed trend-driven campaign ideas and built strategic hashtag campaigns across multiple platforms to increase engagement and brand visibility.
Speed Cube Shop
Marketing Assistant
August 2024 - December 2025
During this role, I conducted in-depth market research and analysis, identifying growth opportunities of over 15% by examining industry trends and competitor activity. I monitored and evaluated the performance of marketing campaigns across TikTok and Instagram, providing insights that shaped ongoing strategy. I also engaged with online communities and influencers such as @captaincuber and @souptimmy, which contributed to a 25% boost in brand awareness and a 10% increase in followers. Additionally, I assisted in planning and executing the organization’s largest in-person event, which achieved a 40% increase in attendance compared to the prior year.
Marriott
Human Resources Assistant
August 2023 - December 2023
As a Human Resources Assistant at Marriott, I supported the full recruitment cycle by posting jobs, screening over 150 resumes, and coordinating interviews to streamline the hiring process. I maintained accurate and confidential records for more than 200 employees and drafted internal communications, including policy updates and company announcements. Additionally, I helped organize HR events and employee engagement activities, contributing to a more connected and motivated workplace culture.