Chicanos por la Causa

This semester, I had the opportunity to support Chicanos por la Causa’s digital marketing efforts through a $5,000 paid media and content budget. Our goals were to increase Instagram engagement and drive traffic to CPLC’s health-related webpages — and we exceeded both. Throughout the campaign, I aligned all creative work with CPLC’s brand guidelines while staying intentional and innovative, including traveling to off-site locations to capture interviews and b-roll content. To meet their objectives, I developed and executed a multi-channel strategy that included Google Search Ads, Meta Ads and organic Instagram content, each crafted to authentically represent CPLC’s mission and connect with the communities they serve.