For CPLC’s organic Instagram content, I produced short-form videos and reels that highlighted community programs, services, and impact stories. I filmed and gathered interview clips, captured on-brand b-roll footage, and edited each story using CapCut and Adobe Premiere. Throughout the editing process, I aligned visuals with CPLC’s brand guidelines—utilizing consistent colors, pacing, and tone—while crafting clear, bilingual, and accessibility-focused narration and on-screen captions. The final reels blended storytelling, community voices, and engaging edits to strengthen CPLC’s presence and connection with its audiences.