I assisted the creative development for three Meta ad campaigns designed to drive traffic to CPLC’s health-related webpages, including sensory screenings, mental health services and parenting resources. Working within a $5,000 budget, I created bilingual graphics and copy that aligned with CPLC’s brand guidelines—using consistent color palettes, typography and culturally grounded design elements. Each campaign was built to reach families where they are, delivering clear, supportive messaging and visually engaging assets that successfully guided users to explore CPLC’s health programs online.
Strength in Speaking Up
I created an English Meta ad for CPLC’s Strength to Speak Up campaign, which encouraged families to prioritize mental health, resulting in 3,683 link clicks and driving strong engagement with bilingual support resources.
Raising a Brighter Future
I developed bilingual Meta ads for CPLC’s Parenting Arizona program to drive Instagram engagement, resulting in 699 Spanish-language profile clicks and 975 English-language profile clicks. Each ad reached over 43,000 users and generated more than 74,000 impressions.
Sensory Screening for Parenting Arizona
I created the visuals for this Meta campaign in Photoshop, using CPLC’s brand colors, typography, and cultural design elements to ensure consistency across platforms. I paired the graphics with bilingual copy and a clean, approachable aesthetic to communicate the importance of early sensory screenings in a way that was both on-brand and parent-friendly.