Chicanos por la Causa: Google Search Results

As part of CPLC’s digital marketing goals, I developed and optimized bilingual Google Search Ads to drive high-intent traffic to key health-related pages, including SNAP enrollment, HIV testing and parenting resources. Across all campaigns, our ads generated over 150,000 impressions and 1,700+ clicks, connecting users directly to services that support family health and community wellness. Several campaigns achieved exceptionally strong performance, with click-through rates ranging from 5.4% to 5.8%, significantly above industry averages. I wrote all ad copy, refined keywords and monitored performance to ensure each ad aligned with user intent, CPLC’s brand guidelines and the broader objective of increasing access to essential health services.