The RealReal Media Release
For Immediate Release
September 19, 2024
Bella Hadid Partners with The RealReal
SAN FRANCISCO – The RealReal, the world’s largest digital consignment store for authenticated luxury fashion, announces a new partnership with model and activist Bella Hadid. Known for her passion for sustainability and elevated style, Hadid will serve as both spokesperson and the face of the brand’s Spring 2025 campaign.
“As a lover of fashion and sustainability, collaborating with brands that are equally committed to reducing their carbon footprint is important to me,” said Hadid. “I am thrilled to be working with The RealReal and embracing the future of fashion through sustainability. My hope is to raise awareness around alternative shopping options and inspire others to make conscious choices. Reducing my carbon footprint while staying true to my style is just one step in the journey toward becoming the ecological role model I strive to be. I cannot wait to see the long-term impact of this partnership.”
Since its founding in 2011, The RealReal has saved over 76,450 metric tons of carbon and 4.15 billion liters of water, while extending the life of more than 40 million pieces. With this partnership, the company aims to further inspire consumers to embrace sustainable shopping practices.
“We are thrilled to welcome Bella Hadid as a partner,” said John Koryl, Chief Executive Officer of The RealReal. “Her dedication to sustainability and her passion for fashion make her the perfect collaborator as we continue to expand awareness around the importance of sustainable fashion.”
To celebrate the partnership, The RealReal will launch its new campaign in October 2024, featuring a curated selection of Bella’s favorite pieces, behind-the-scenes content, a live Q&A, and her personal tips for shopping more sustainably.
About The RealReal, Inc.
The RealReal is the world’s largest online marketplace for authenticated resale luxury goods, with more than 37 million members. Through a rigorous authentication process overseen by experts, The RealReal provides a trusted platform for consumers to buy and sell luxury items. With hundreds of in-house gemologists, horologists, and brand authenticators, the company inspects thousands of items each day.
As a leader in sustainable fashion, The RealReal supports the circular economy by giving new life to luxury pieces across categories including women’s and men’s fashion, fine jewelry and watches, art, and home goods. The company makes selling effortless with free virtual appointments, in-home pickup, drop-off locations, and direct shipping. Services include authentication, AI-powered pricing, professional photography, and customer care.
Source: The RealReal
Website: www.therealreal.com
Phone: +1 (855) 435-5893
Email: customerservice@therealreal.com
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