This piece is a documentary-style social video designed for audiences in the awareness stage of the marketing funnel. The goal was to introduce viewers to the Phoenix Symphony Chorus. I layered these visuals with an informative narration to provide context, helping viewers understand who the chorus is. I edited the video in Adobe Premiere Pro and added closed captions to support accessibility and engagement across platforms.

For this piece, I produced a short-form social video highlighting the Phoenix Symphony Chorus during our Holiday Pops concert week. I filmed candid moments of chorus members sharing their favorite part of the performance, then edited the footage in CapCut to match current fast-paced, trend-forward social styles. The result is a warm, energetic micro-story that brings personality and connection to the ensemble.

This video adopts a more emotional and human-centered approach to introducing the Phoenix Symphony Chorus. Each member shares their name and occupation, reminding viewers that our chorus is comprised of teachers, nurses, engineers, parents and neighbors. The piece transitions into warm b-roll moments of rehearsal and shared laughter, highlighting the sense of community and connection. The result is a gentle portrait of the people who come together to create one collective voice.